SOME "LIGHT" READING

Our Recent Blog Posts

E-commerce Giveaways
Benefits of Giveaways and Contests
Attract new consumers while keeping your loyal consumers happy with giveaways or contests here and there.
E-commerce discount code creation
E-Commerce Discount Codes
Want to bring in new customers? You should try using discount codes!
Email Newsletters
What Makes A Perfect Newsletter
Having a newsletter is a must for every shop, it's basics. But does yours have one?
Referrals
Referral Incentives
Creating and running ads can be yielding success, but are you missing out on referral tactics that can really push your marketing forward?
Marketing Strategy
Email Re-Targeting
Having second chances to get costumers has never been easier, thanks to re-targeting you can make the most of every shop visit.
Social Media Marketing
Grow Your Small Business Through Instagram
Instagram isn't just for sharing your most memorable pics. It's a business tool as well!
Facebook Ads in Ecommerce
How Facebook Ads Get Customers
Facebook can be the best place to advertise your e-commerce business if you do it the right way!
Website SEO
Why Getting A Custom Domain Is Important
Leave your consumers with a strong first impression with an even stronger domain.
Customer Service
Getting Visitors To Your E-Commerce Store
You can stumble upon an awesome store in real life but it's harder for people to stumble upon your e-commerce online. These few tips could be what your shop needs!
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Brand Trust: Protecting Customer Information
Ever wonder how people are able to easily shop at e-commerce stores without thinking twice? It's because they're trusted by their consumers to handle their transactions.
Visual web design
Visual Hierarchy
Is your website optimized to be the best it can? Find out now!
Good customer service
Building Your E-Commerce Business
Don't know if the handmade shops niche is ideal ? With the right amount of work it could be!
Color Wheel for Web Design
Picking the Perfect Palette
Colors equal emotions. Are you evoking the feelings you want with the colors your shop uses?
Happy Customer Easy UI
UI Best Practices
Good content is always a must. But have you ever wondered what else goes into it? Hint, it's in this blog post.
E-commerce Shipping
How To Ship Smart
Keep your customers happy and your costs down. Let your shipping strategy help you with that!
Ecommerce checkout process
Simplifying Your Checkout Process
Checkout or get out? You don't want that on your customers minds. Make your checkout simple!
Ecommerce Shopping.jpg
What Can You Do To Prevent Cart Abandonment
Knowing the problem is one thing, finding a solution is the other. Find out what KEY action drives away your customers and what you can do to fix it.
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Why You Should Care About Cart Abandonment
If you're wondering why you aren't getting sales then cart abandonment could be one of the BIG reasons why.
Blocklight Blog
What Do We Do Now? A Startup Story
What made Blocklight come to be? Find out why we personally want your small business to succeed and grow!